Package display easel



Nov. 16 192s.

A. B. STEVENS PACKAGE DISPLAY BASED Filed May 27, 1924 I 2 Sheets-Sheet 1 Z J k 7 MAJ/60% Nov. 16 ,1926. 1,607,177

A. B. STEVENS PACKAGE DISPLAY EASEL Filed May 27, 1924 2 Sheets-Sheet 2 l m ma rv/r' I n, m 453/ ms 16' I Z2 @10 I 7 g /3 I 1477'0/F/KE) Patented Nov. 16, 1926.

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ALEXANDER BROOKS STEVENS, OF OAKLATND, CALIFORNIA, ASSIGNOR TO. SCHMIDT LITHOGRAPH COMPANY, OF SAN FRANCISCO, CALIFORNIA, A CORPORATION OF CALIFORNIA.

Application filed May 27,

'This invention relates to a package display easel which is capable of producing a raised supporting floor for many diflerent sizes of packages with. advertising matter at the back and sides of the package thereby greatly improving the selling effect of the easel. p

This particular easel is so constructed that it has many advantages over other easels in that the package support can be easily enlarged to take almost any kind of a package and the package support can be made very strong with a very light quality of board. I

Another object of this invention is to provide an easel with displays in several planes to produce a pleasing effect as a whole.

Another object of the invention is to provide means whereby the side panels are effectively held in a given position Another object of the invention is to provide a support for the packagewhich may be increased or diminished in strength dependin on how much'may be needed for the given isplay.

Fig. 1 isa front view of the easel, a package being shown thereon in dotted lines.

Fig. 2 is an edge view of the easel.

Fig. 3 is a plan View of the easel.

Fig. 4 is a plan View of the blank forming the easel unfolded.

Fig. 5 is a front elevation of an easel of a slightly modified construction in which an extra supporting panel is used for the floor on which the objects for sale are placed.

- Of these parts 1 and 18 represent two display cards at the ends or sidesof the package, 10 represents the back display card. The package display floor 9 is rectangular and is supported by the panels, 5, 6, 8, 13 and 14, the panels 6 and 14 being locked to the panels 5 and 13 by passing the hooks, and 16 through the slots 19 and 20. The side panels 5 and. 13 also have slots 21, 22 to re- Fig. 6 is an edge elevation'of the same PACKAGE DISPLAY EASEL.

1924. Serial No. 716,219. I

ce'ive the locking tabs 4 and 12 depending from the panels 3 and 11. In order to more satisfactorily hold the panels 1 and. 18 in position, they have'the bottom flaps 2 and17, which rest on the top ofv the counter; each with one end projecting under the panels, forming the stand for %the article to be displayed, This'causes the side panels to be held erect by the weight of the articleto be displayed better than they would be if no such holding flap was used.

It will also be seen thatwhen the easel is set up that the two members?) and 11 form a sort of end enclosure for the object being displayed and they are held in posi-" tion by the tabs and 12 w hich pass through the slots 21 and 22.

If a stand for a veryheavy object is desired, the same pattern may be used with the added flap shown in Figs. 5 to 8. In this figure the numbers 1 to 22 are applied to the same parts as in the preceding figures but there is the additional panel- 23 on the edge of the shelf 9 and there is the addition 10 to the back panel 10, so it will reach the floor on which the easel is placed.

Whichever way this easel is made, a very solid su port for the object is produced and the rea ing surfaces are very substantially held in the desired position. This easel may.

be shipped perfectly flat and requires no gluev to set it up or hold it after being set up. What I claim is as follows, but modifications may be made in carrying out the invention described above Within the purviewof the annexed claim.

A package display easel comprising a raised-floor adapted to receive a package,

and-supported by end and side panels forming an lnverted box like structure, a back vertical display card hinged'to the-back of said floor by two hinged panels, said panels ALEXANDER BROOKS STEVENS. i 

